OBJECTS FOR PRACTICAL OPTIMISTS.
FS. / FELIX SCHOLZ / RAGLAN NEW ZEALAND
Build the Future. Wear it out.
Wearables, field tools and printed thinking for people building what comes next.
“Optimism is a choice. So is making it visible.”
Not merch.
Portable ideas.
Frameworks, signals and useful objects for technology optimists.
POSTERS
FIELD NOTES
ECOSYSTEM MAPS
WORKSHOP TOOLS
FRAMEWORKS
THESES + NOTES
Made for the Bold Side of Tomorrow
Statement pieces for people who see technology as momentum, possibility, and culture.
This store doesn’t have products yet.
What exactly am I buying?
GOOD QUESTIONS / STRAIGHT ANSWERS
Before you
press “add”.
What exactly am I buying?
Original apparel, posters and working tools drawn from Felix’s real frameworks, workshops and writing. Final products and prices would be confirmed in Printify.
Is this just branded merchandise?
No. The point is to make useful ideas portable: something to think with, teach with, keep in sight or wear as a signal.
How are physical products produced?
The proposed store uses Printify for on-demand printing and fulfilment. Final pages would state exact materials, delivery estimates and policies.
Will frameworks be available digitally?
That is a natural second layer: physical workshop canvases for rooms and digital editions for remote teams.
Can I bring Felix into my organisation?
Yes. Workshops, AI Opportunity Mapping and AI-powered Design Sprints sit alongside the catalogue as another door into the practice.
WelcomE
Take a look at my store! I hope you discover some new favorites.
New text blockA practical
build map.
This store doesn’t have products yet.
Future-facing point of view
thefelixscholz creates bold designs for people energized by progress. Each piece treats technology as expressive, human, and culturally alive, shaped by conviction, contrast, and a clear view of what comes next.